In business since 1946, this family-owned jeweler started in Boston as a wholesale dealer and then moved to Needham and transitioned to retail sales in the mid-1970s. Bernie Segaloff, a member of the third generation of Segaloffs in the family business, now runs the Needham store, where he sells jewelry and watches, offers appraisal services, pearl re-stringing, jewelry repairs and custom work, and buys gold. All repair and appraisal services are done on the premises. The store also offers pearl-stringing and jewelry-cleaning services.