Celebrity Endorsements Ahead for Aly Raisman, Experts Say

The Olympic gymnast from Needham has become quite the celebrity since her performance in the qualification round on Sunday, July 29.

Could Aly Raisman be on the front of a Wheaties box soon?

The Needham gymnast recently graced the cover of several magazines, including , and was the subject of a on Comcast SportsNet New England, but now experts are saying the 18-year-old is poised for even bigger fame.

Following her peformance in the on Sunday, where she earned the second-highest individual score in the competition, Raisman is sure to be noticed by marketing companies, according to an Emerson College marketing professor, who was quoted in a July 31 article on BostonHerald.com.

"She has the makings for an amazing, amazing story that has the potential for oodles of endorsements,” Professor David Gerzof Richard told the Herald.

Wheaties and Nike are among the companies that could pursue Raisman for endorsement deals, Gerzof Richard said.

Raisman will be in action today, in the team finals, and then will compete Thursday, Aug. 2 in the all-around finals.


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