Business Park Name Suggestions Still Crossing Selectmen's Desks

How does a neighborhood get a name? This time, it's a committee and a council's decision.

In hopes of getting the council of economic advisors has made some zoning changes in the area. They also plan to re-name it.

After kicking around a few suggestions of their own, the Council of Economic Advisors threw the question open to residents. 

An announcement on the town website said they were looking at a construction using the name “Needham,” with a two-syllable word. Such as, “Needham [modifier]” or “[modifier] Needham.”

At Tuesday's meeting, Selectman David Matthews expressed his preference for the name "Needham Crossing," which other officials echoed. Although a favorite has emerged, the name must first be voted on by the CEA, and then by the Selectmen before one is chosen. 

"What's in a name? I think a lot is in this name," commented Selectmen Matthew Borrelli. 

Selectman Jerry Wasserman commented that he thinks there are two separate issues: the name of the business park and the name of the neighborhood. He is "Concerned that they not get mixed together."

His suggested solution is to name the park, for example, [Park] "at Needham Crossing."

Town and the Selectmen will continue to accept suggestions by email until Dec. 31. According to the Town Website's announcement on Friday. 

The Globe's YourTown Needham reminds us that this business park will be the future home of TripAdvisor, which the Board of Selectmen and Town Meeting both voted to welcome with a tax increment financing plan. 

What would you call it? Post your suggestion in the comments. Then mail the Selectmen with your ideas at selectmen@needhamma.gov.