Director of Economic Development Town of Needham

Contact: Devra G. Bailin, Economic Development Director, Town of Needham
781-455-7550 ext. 213 or dbailin@needhamma.gov






Needham Goes Red for Women


NEEDHAM (Jan. 24, 2014) -- The Needham Merchants Association and the Needham Restaurant Association invite Needham residents and visitors to “Go Red for Women” on Friday, Feb. 14, by raising awareness of the impact of cardiovascular disease on women.


Follow Your Heart: Needham Goes Red for Women will be a day of free educational activities directed at promoting the health of women in Needham and beyond. The activities will include a heart health fair at the new Senior Center from 1:00-3:00 p.m. sponsored by the CardioVascular Institute at Beth Israel Deaconess Medical Center and Beth Israel Deaconess Hospital-Needham.

“Many people don’t realize cardiovascular disease is the number one killer of American women,” said the health fair’s medical director, Meghan York, MD, a member of the CardioVascular Institute (CVI) at Beth Israel Deaconess Medical Center and cardiologist at Beth Israel Deaconess Hospital-Needham. “Heart attacks are not just a disease of men. We are delighted to sponsor this event to help educate local people to recognize the risk factors that can lead to cardiovascular disease in both women and men.”

The organizers of Follow Your Heart, which includes the Town of Needham as well as the merchants’ and restaurant associations, encourage all Needhamites to mark the day by wearing red. In addition to being Valentine’s Day, Feb. 14 will be proclaimed Needham’s Go Red for Women Day by the Needham Board of Selectmen. The Go Red day concept is championed annually by the American Heart Association (AHA) to educate the public about cardiovascular disease.

All activities on Feb. 14 are free and open to the public and include the following:

·         Participating local merchants will wear red, post the Go Red flyer in their windows, decorate their windows in red and/or distribute educational flyers and brochures.

·         Some participating merchants will offer their customers the opportunity to make a donation to the American Heart Association in exchange for the AHA’s iconic “red dress” pins.

·         Participating local restaurants will provide customers with heart healthy specials and/or a heart healthy recipe to take home.

·         A heart health fair will be held from 1 pm to 3 pm at the Center at the Heights (Needham Senior Center). It will include free blood pressure screenings, educational videos and literature, recipes, a fun cardiovascular quiz, gifts, door prizes and heart-healthy food. You are also invited to share your story of battling cardiovascular disease at the “It Can Happen to Anyone” table.


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